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The Asian Institute of Hospitality Management (AIHM) is one of the region’s most exclusive hospitality schools. Founded by Minor Hotels, an Asian-born hospitality company now expanding across the globe, in academic association with Les Roches, Switzerland’s leading hospitality institute, students benefit from a world-class education, an international outlook and a network of over 35,000 hospitality professionals when they graduate. 

 

AIHM offers a 3.5-year BBA in Global Hospitality Management taught by Les Roches-certified lecturers and leaders in hospitality management who bring decades of international experience to the classroom. The Swiss curriculum uniquely combines theory and practice, allowing students to gain real-life experience from the beginning, with two internships lined up during the course both in Thailand and abroad at the company of their choice. The campuses in Bangkok and Pattaya are strategically located to immerse students in prime tourism hubs. Students may also transfer to Les Roches campuses in Switzerland and Spain to widen their horizons. 

Course and Programs

The BBA in Global Hospitality Management consists of seven semesters. Students are expected to acquire a wide range of operational and managerial skills, as well as choose a specialisation. All courses are taught in English by hospitality veterans. 

 

Semester 1: Practical Arts (Immersion)

  • Innovation, Entrepreneurship and Communication
  • From the Farm to the Table
  • Guest Relations and Hotel Operations
  • Skills and Techniques in Food and Beverage
  • Restaurant Laboratory

Semester 2: Professional Internship

  • At a Minor Hotels property in Thailand

Semester 3: Hospitality Management 1

  • Principles of Sustainability and Innovation
  • Hospitality Financial Accounting
  • Managing Diversity in the Global Workplace
  • Marketing for the Hospitality Industry
  • Academic Communication Skills
  • Fundamentals of Data Analysis and Visualisation

Semester 4: Hospitality Management 2

  • Food and Beverage Management
  • Hospitality Managerial Accounting
  • Leading Teams to Success
  • Digital Marketing and Sales
  • Rooms Inventory and Control Management
  • Hospitality Facilities Management
  • Fundamentals of Economics

Semester 5: Professional Internship

  • At any hotel or entrepreneurial business anywhere in the world 

Semester 6: Hospitality Management 3

  • Hospitality Financial Management
  • People and Talent Management
  • Models for Problem Solving and Decision Making
  • Customer Relationship Management
  • Revenue and Pricing Management
  • Data Analytics for Business Optimisation

Semester 7: Specialised Subject

  • Option 1: Hospitality Entrepreneurship 
  • Option 2: Digital Marketing Strategies 
  • Option 3: Hotel Financial Performance Management 

For students who need to brush up on their English skills before embarking on the BBA, we offer a 20-week intensive language course especially for hospitality students, iHELP. 

 

 

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